“How can I find out if a new treatment will attract new clients and / or
be popular with existing clients?”
Getting new customers and keeping the old ones can be a hard
task. There are always salons who will offer great incentives to new customers
that will end up stealing your customers. You have to
make sure you treat your current customers with respect, keep your prices
competitive, and give incentives to stay with you.
In order to attract new
customers make sure your salon offers a competitive new rate
for new customers. Create an advertising campaign that includes a lot of
different types of advertising.
To help keep your customers, give them a discount for being
with them for a long time. When a customer stays with a Salon for a while, they
begin to feel loyalty to it. They will want to stay with the salon because of
that bond. However, they will leave if it means a lot less money they have to
pay. Give your existing customers incentives too.
It may not seem that important to keep the old customers
when you can just get new ones and they will eventually just come back to you,
but it is actually really beneficial. Customers who have been with the company
are loyal to you. They are also more willing to work with you if something goes
wrong.
Improve
Training for all Therapists
Employees
who have daily interaction with customers often leave a lasting impression
Provide
Timely Responses
We all
know demanding it can be running a Salon especially if you don’t have a
receptionist. Try moving your clients to booking appointments online via your
website, email or Facebook. This will give to time to respond
Offer
More Proactive Ideas
As a
beauty service and product supplier, customers look to you as the expert. They
rely on you to perform important tasks they cannot do themselves. Give tips and
trick via socail networking sites on how clients can maintain their treatments
Social Networking
Have your client write a testimonial for your on a Social
Networking site. A person who does business with you becomes a great
advertising tool for your business. A satisfied customer will spread the word
about your business, which will eventually attract new clients for your
business.
With this in mind, you must be sure to provide excellent
customer satisfaction, so that it creates a domino effect of new clients to
your business.
New Treatments / New products :
•Ilah Brows is a superb
treatment that makes great business sense. Clients want the ILAH Brow look
–they’ve seen it in the media, and are asking for it in salons. Demand for
training is growing by the day and we are the ONLY Provider of official ILAH
Brow training in Ireland.
Thanks for reading :)
