Monday, 25 March 2013

Attract More Clients to your Salon


“How can I find out if a new treatment will attract new clients and / or be popular with existing clients?”



Getting new customers and keeping the old ones can be a hard task. There are always salons who will offer great incentives to new customers that will end up stealing your customers. You have to make sure you treat your current customers with respect, keep your prices competitive, and give incentives to stay with you.

In order to attract new customers make sure your salon offers a competitive new rate for new customers. Create an advertising campaign that includes a lot of different types of advertising.
To help keep your customers, give them a discount for being with them for a long time. When a customer stays with a Salon for a while, they begin to feel loyalty to it. They will want to stay with the salon because of that bond. However, they will leave if it means a lot less money they have to pay. Give your existing customers incentives too.

It may not seem that important to keep the old customers when you can just get new ones and they will eventually just come back to you, but it is actually really beneficial. Customers who have been with the company are loyal to you. They are also more willing to work with you if something goes wrong.
 
Improve Training for all Therapists
Employees who have daily interaction with customers often leave a lasting impression

Provide Timely Responses
We all know demanding it can be running a Salon especially if you don’t have a receptionist. Try moving your clients to booking appointments online via your website, email or Facebook. This will give to time to respond

Offer More Proactive Ideas
As a beauty service and product supplier, customers look to you as the expert. They rely on you to perform important tasks they cannot do themselves. Give tips and trick via socail networking sites on how clients can maintain their treatments

Social Networking
Have your client write a testimonial for your on a Social Networking site. A person who does business with you becomes a great advertising tool for your business. A satisfied customer will spread the word about your business, which will eventually attract new clients for your business.
With this in mind, you must be sure to provide excellent customer satisfaction, so that it creates a domino effect of new clients to your business.


New Treatments  / New products :

Ilah Brows is a superb treatment that makes great business sense. Clients want the ILAH Brow look –they’ve seen it in the media, and are asking for it in salons. Demand for training is growing by the day and we are the ONLY Provider of official ILAH Brow training in Ireland.


Thanks for reading  :)


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