Brow Extensions

MARKET DEFINED FOR BROW TREATMENTS

ILAH Brows the UKs & Irelands most popular Brow treatment is introducing an exciting new Brow Treatment .

Offering a variety of services such as waxing, colour washing and threading, ILAH Brow will now offer Brow extensions, along with its collection of natural brow retail products.

Semi-Permanent Eye Brow extensions, individual hairs that are meticulously attached to your real ones with surgical-grade superglue — like false lashes but for brows. The results last 14 days. 

“We’re thrilled to be extending our hands-on practitioner model for salons and clinics’,” says Tina Newman Sales manager for BeautyBrands.ie the Irish distributor for ILAH brows. She adds that the ILAH Brow extension was conceived in response to an increasing demand from customers with hair loss.” There are many different types of hair loss, or alopecia. Hair loss can be due to different types of medications such as those taken for gout, arthritis, depression, hypertension, chemotherapy, and heart problems. 

For more information about  ILAH Brow Products and training dates call ILAH Brows Irish Distributor Beauty Brands on T: (0) 45 944751or go to www.beautybrands.ie

Email: tina@beautybrands.ie

http://ilahbrows.co.uk/training/

Oxegen makeup must haves

Dry Shampoo, by Batiste - €4.99:

Let's face it, you're gonna get greasy! Whether you like it or not, you're not going to get a good wash in festival showers, and thats only if you're brave enough to get in! Dry shampoo is a must have for me to tide over your roots until you can get home into your own bath or shower.

Sunglasses, by SpeckyFourEyes - €18*

I LOVE this pair of sunglasses, and I can't wait to wear them to festivals this summer. I love the multicoloured print, and the lightweight plastic frames are comfortable to wear. As gorgeous as your brand new Ray Bans probably are, it is not worth taking them to a festival where you may well lose or damage them. These lovely and very affordable pair are therefore perfect, and will look awesome in the process!

Strawberry Body Butter, by The Body Shop - €15*

When your skin is exposed to the elements when you're staying in a tent, you need to take care of it! Body Butters are great for this, and you may as well use one that smells great in the process! I love this strawberry body butter as the gorgeous scent means I don't need to bother with perfume, which I would worry about losing. It keeps skin soft and lovely, as you never know who you might bump into!

Sun Lotion and After Sun Lotion, Formula by Marks and Spencer - £4.75 each (they are currently half price! Normally £9.50)

Kind of an obvious one, as you really can't go outside for a whole weekend without sun protection! I love this lotion as it is light and moisturising to the skin, and has a lovely fresh scent. The aftersun is a necessity for me too, as unfortunately, when you're out all day, you're bound to get at least a little bit burnt, and this lotion soothes out any redness.

PocketBac Antibacterial gel by Bath and Bodyworks.

Festivals are sadly not the cleanest places, and so this one speaks for itself really. The floral Japanese Cherry Blossom scent is much nicer than the generic alcohol scent of normal antibac gels, so this one comes with me wherever I go.

Makeup:

You never know what the weather holds do I tend to stick with Chris Krenzer Mineral Makeup mainly because it is sweat proof if its sunny and water proof if it rains . My must haves are also a bold, long lasting eyeliner, my favourites are Glam Eyes by Rimmel, and Chris Krenzer Mineral Makeup. Similarly, bold brows are a bonus, and this Ilah brows palette is perfect for quick and easy styling. Finally, I never go without a good concealer, and Bright light mineral eye concealer is the best for banishing pesky under eye circles and hydrating you skin, and if you're telling me you can go a whole weekend partying without grey bags, then please let me know your secret!

What are your festival must haves?

xxx

Step by Step Eyebrow Filling Tutorial.

Everyone uses different brow filling methods - some swear soley by pencils, while others prefer brow powders. You may even prefer a cream product (such as a brown cream liner) or a brow-marker (such as Brow Tint Pen). I love ILAH Brow travel kit. Today, I'm going to go through one way I fill in my brows using both an eyebrow stencil and an eyebrow powder.

I don't always use both products, but I like combining both because the stencil yields a very precise, clean line, whereas the brow powder gives a softer, more natural diffused line. The result is a very clean and precise brow, yet it's not as straight/chiseled as it would be if only a pencil was used.

What the kit contains:

 Brow Kit (Blonde, Brunette, Charcoal)

 Eye shadow highlighter

 Mineral Brow wax ( also use as a lip balm)

 3 Stencils 

 Double sided Brow brush 

Here's the classic diagram of where your brows should ideally start, arch and end. Since we all have different face shapes, natural brow shapes, etc, this figure might not work for everyone. It's often referred to as the ideal brow - with the beginning of the brow lining up with the side of your nose (if you hold a pencil vertical to your nose, it should line up with the beginning of your brows). But depending on the symmetry of your nose, placement of the eyes (if they are very far apart for instance), etc, this method may not work. Instead, I use the "Paris" stencil. Three stencils come in this kit and they fit over 98% of eye shapes ! 

Thanks !!

Attract More Clients to your Salon

“How can I find out if a new treatment will attract new clients and / or be popular with existing clients?”

Getting new customers and keeping the old ones can be a hard task. There are always salons who will offer great incentives to new customers that will end up stealing your customers. You have to make sure you treat your current customers with respect, keep your prices competitive, and give incentives to stay with you.

In order to attract new customers make sure your salon offers a competitive new rate for new customers. Create an advertising campaign that includes a lot of different types of advertising.

To help keep your customers, give them a discount for being with them for a long time. When a customer stays with a Salon for a while, they begin to feel loyalty to it. They will want to stay with the salon because of that bond. However, they will leave if it means a lot less money they have to pay. Give your existing customers incentives too.

It may not seem that important to keep the old customers when you can just get new ones and they will eventually just come back to you, but it is actually really beneficial. Customers who have been with the company are loyal to you. They are also more willing to work with you if something goes wrong.

 

Improve Training for all Therapists

Employees who have daily interaction with customers often leave a lasting impression

Provide Timely Responses

We all know demanding it can be running a Salon especially if you don’t have a receptionist. Try moving your clients to booking appointments online via your website, email or Facebook. This will give to time to respond

Offer More Proactive Ideas

As a beauty service and product supplier, customers look to you as the expert. They rely on you to perform important tasks they cannot do themselves. Give tips and trick via socail networking sites on how clients can maintain their treatments

Social Networking

Have your client write a testimonial for your on a Social Networking site. A person who does business with you becomes a great advertising tool for your business. A satisfied customer will spread the word about your business, which will eventually attract new clients for your business.

With this in mind, you must be sure to provide excellent customer satisfaction, so that it creates a domino effect of new clients to your business.

New Treatments  / New products :

•Ilah Brows is a superb treatment that makes great business sense. Clients want the ILAH Brow look –they’ve seen it in the media, and are asking for it in salons. Demand for training is growing by the day and we are the ONLY Provider of official ILAH Brow training in Ireland.

Thanks for reading  :)

Marilyn Monroe Makeup Step by Step

Marilyn Monroe Make up

The most important factor when applying makeup, especially when trying to recreate a 1940's or 1950's style is above all the skin as it was always flawless.

STEP 1: SKIN
The reason Marilyn's skin always looked flawless was partly down to the makeup application but largely due to her skin care regime. Makeup applies better on moisturised skin, and although Marilyn used to moisturise with petroleum jelly (vaseline), you can achieve the same by moisturising routinely and using a silicon based primer (such as GOSH Velvet Touch Foundation Primer) before applying your makeup. This will smooth out any imperfections and keep the makeup fresher and longer lasting.
When selecting a foundation choose the lightest matt shade suitable for your skin tone (preferably full coverage) and apply all over as normal (remembering to blend into the neck and ears). Using a concealer that is a very similar colour to the base foundation, apply to under eye area and any imperfections visible. Due to female hormones we also tend to be quite red around the nose/nostrils, mouth and chin so apply to those areas if necessary before setting with a light dusting of translucent powder. Try Chris Krenzer Mineral Makeup.

STEP 2: CONTOURING
Marilyn was very self conscious of her forehead as she thought it was quite wide and she also disliked the shape of her nose as it is naturally quite round and bulbous at the tip so contouring played an important part of her makeup routine. Contouring was used to exaggerate any existing shadows so slim down certain parts of the face, this can be achieved by using either a bronzer or a foundation which is approximately 3-4 shades darker than your natural skin tone and applying it to the following areas: under the jawline and blending down the neck, below the cheekbones, temples and blending up into the hairline and also down the side of the nose - IT IS IMPORTANT THAT YOU BLEND THIS IN WELL OR YOU WILL JUST LOOK LIKE YOU HAVE A DIRTY FACE.

STEP 3: EYEBROWS
Miss Monroe's eyebrows were almost like an upside down V in shape with the arch being fairly central, this was another trick she used to try draw attention away from her wide forehead. To achieve this look you can either use an eyebrow pencil or eyeshadow (ILAH Brow stencils work great) and brow brush to define and give shape. For best results I tend to use eyeshadow and a brow brush as you can achieve a closer match to your brow colour by combining shades of brown/cork.

STEP 4: EYES
Apply an off-white eyeshadow over the lid and all the way up to the brow. With a light brown eyeshadow, apply to the crease and up to the brow on the outer corner of the eye (1&2). Apply a frosted white/off white shadow to the inner corner of the eye, the middle of the lid, under the brow and just over the top of the brows (3,4,5,6 &7).

To line the eye, Whitey would apply a white pencil to the lower water line of the eye and also draw a white triangle at the outer corner of her eye which he would then blend outwards. To complete the look he would line her upper lid (close to the lash line) with a BROWN eyeliner and then add a little liner to her bottom lashes to create a shadow effect from her lashes (as shown in red). You can also add a gold eyeshadow over the top edge of the upper liner to make it a little more glamorous (but make sure it is not thick as it may start to look over the top). Coat lashes with black mascara and add strip lashes to the outer corner of the eye. Last but not least, Whitey also used to add a small dot of red lipliner to the inner corner of the eye as this will contrast with the whites of the eye and make them appear brighter.

STEP 5: HIGHLIGHTING
Apply a shimmery highlighter or eyeshadow (I use Chris Krenzer Baked Minerals) to the top of the cheekbones, down the centre of the nose, centre of the forehead, browbone, chin and above the cupids bow (after lipstick application).

STEP 6: LIPS
For Marilyn's perfect pout a combination of 3-5 different shades of red with bluish tones were used (this was because Technicolor had a tendancy to make everything look more orange in film). Before applying the lipstick however, her makeup artist would draw just above the cupids bow with a white eyeliner pencil and then blend in to give the illusion of a fuller upper lip. A dark/brick red liner should then be applied to the lips, just outside the lip line and rounding off any sharp angles. A lighter shade of red was used in the middle of the lips and then the darker shades towards the edges to make the lips look more voluptuous. To finish, apply a little shimmer to the cupids bow and the very centre of the lips.

Notice how the lips are nice and rounded (this was very common for the era) and also how the corners of the top lip are wider than the lower lip.

STEP 7: BEAUTY MARK
By now you should have the desired effect but there is one thing missing... The iconic Marilyn Beauty Mark. To achieve this is very simple - some people will use a black pencil (which is fine but tends to look a little unnatural). I tend to use a very small brush with some dark brown eyeshadow to dot it on the skin but you could also use a brown pencil (experiment and see what works best for you) then as with everything, apply a small amount of powder to set the look and you are good to go.

TA DAH!!

WWW.ALLBEAUTYBRANDS.COM

HD OR ILAH Brows?

    In today’s market we are all looking for that quick fix makeover that makes an impact on our image. But nothing has more impact than well groomed, face-framing brows. Over 70% of your facial expressions depend on your eyebrows. And that’s why the right brow shape and colour can take years off you.

So which one to choose? HD or ILah Brows.

Well if you’re thinking of bringing this treatment into your salon there are a few things to consider.

  How much is the training?

 How much to charge for the treatment?

Is there retail to support the treatment?

HD Brows

Training for salons - € 1300 (includes kit)

Treatment Charge -€50.00

Retail - Yes

ILAH Brows

Training for salons - € 350 (includes Kit)

Treatment Charge -€35.00

Retail - Yes

The HD Brow treatment 7 steps

The seven step procedure involves a consultation and eyebrow assessment followed by a mixture of waxing, threading, tinting, trimming and aftercare maintenance. Here are the steps in more detail…

1. Consultation –assess your face shape, colouring, and natural brows and discuss your ideal look, to determine the best brow shape for you.
2. Tinting –apply a tint to the brow to fill in gaps between the hairs and darken lighter hairs.
3. Waxing –wax both above and below the brow line to create the perfect shape for you.
4. Threading –thread the small hairs around the brows so they blend naturally in to the hairline.
5. Tweezing –remove those pesky stubborn hairs with tweezers to perfectly fine tune your shape.
6. Trimming –snip away any long straggly hairs so that your brow keeps its new defined shape.
7. Aftercare –show you how to maintain your HD brow look at home, explaining how to use the HD Brow palette to groom your brows and how to apply the brow pencil and powder to further sculpt your brows at home.

 ILAH brows  8 Steps

ILAH brows  focuses on how to create the perfect brow through using  6 different stencils. 99% of our customers fit into theses shapes.

1.       Consultation-Precision cutting techniques for the brow- colouring, and natural brows and discuss your ideal look, to determine the best brow shape for you.

2.       Shaping,- Traditional brow shaping measuring methods for all face shapes- assess your face   shape,

3.       Tinting -Application of semi-permanent tint which last 6 weeks- apply a tint to the brow to fill in gaps between the hairs and darken lighter hairs.

4.       Threading - with antiseptic thread and figure of 8 method

5.       Tweezing – thread the small hairs around the brows so they blend naturally in to the hairline.

6.       Waxing - if threading is not required- wax both above and below the brow line to create the perfect shape for you.

7.       Trimming –snip away any long straggly hairs so that your brow keeps its new defined shape.

8.       Semi-permanent- powder lasting 24hrs - Correct usage of powders, Wet,dry,balm

9.       After care/sales-  How to apply the mineral powder and stencils to further sculpt your brows at home.

For me the ILAH Brow wins hands down! Its affordable for both the salon and the customer. 

So there you have it..  Should you require further information please leave a comment below..

Thanks

http://www.ilahbrows.co.uk  or  Call 00353 (0)45944751 for ILAH Brow Ireland